Concepts From Massimo Osti Guide
For years there was a relative dearth of literature devoted to Massimo Osti, Stone Island and C.P. Firm, but 2012 noticed the release of two main publications which featured them closely. Stone Island’s ‘Archivio’, printed to commemorate the brand’s 30th anniversary, is featured elsewhere in this blog – here we check out ‘Ideas from Massimo Osti’.
The first thing to say is they form a fantastic, complementary pair of works. Stone Each are massive, very heavy hardback volumes, lavishly illustrated and that includes top quality images throughout.
‘Ideas from Massimo Osti’ tells the story of the creator behind C.P. Company and Stone Island. An innovator and artistic genius, Massimo Osti’s innovations rewrote the principles of the informal menswear industry and created the fabrics of immediately. The e book traces his story by means of pictures of Osti’s most vital designs: his improvements in garment dyeing, his improvement how to tell fake stone island of new fabrics, such as Tela Stella, inspired by the tarpaulin used to cover masses on lorries, and different supplies corresponding to rubber flax, the colour altering “Ice Jacket”, or “Technowool,” a wool and nylon put on-resistant “urban armour.” The ebook collates a beautiful assembly of sketches, photocopies, fabric swatches, buttons, labels, accessories and images of the celebrities that promoted his creations.
Daniela Facchinato, Massimo’s spouse, has targeted on this undertaking since 2008, and the ebook, edited and written by her, is a fitting testimonial to her late husband – the pictures is magnificent throughout and the guide has a superb stability between pictures and narrative offering the reader with a comprehensive historical past of Osti’s work.
Two variations of the e book can be found – the standard 412 web page version, plus a restricted Special Version of 150 with every numbered quantity sure in a chunk of cloth from the Studio Osti Archive, including a few of the most iconic fabrics used resembling glass reflective, Ice and Marina.
There is also an additional set of one hundred fifty loose leaf pages which are combined right into a particular boxed package. These comprise sketches, photos, advertising campaigns, vintage garment designs that supplied inspiration, and many others and are designed to offer a flavour of life within the Stone Island Vests Osti Studio. The vast majority of the photographs have never beforehand been printed.
The UK launch of the e book occurred final autumn on the C.P Firm store in Marshall Road, London, the place Massimo’s son, Lorenzo, signed copies of the ebook for lucky attendees on the evening.
4 years in the making, the book is a veritable treasure trove – a stupendous production, sumptuously photographed, full of iconic images and containing many beforehand unpublished photos and stories. It gives a singular glimpse into the mind of a real design genius and innovator – it’s literally a work of surprise. An indispensible purchase for anybody concerned with Osti, C.P. Company or Stone Island.