Nike & Stone Island: Year Of The Windrunner
It’s not typically that you just see two technical heavyweights, similar to Nike and Stone Island, combining forces. As a rule, it’s a smaller area of interest brand collaborating with a extra well-recognized model that’s an skilled in its discipline of apparel or footwear. Nike and Stone Island are equally famed for technical and modern designs, so within the case of the collaborative Windrunner, both brands convey that information and expertise to the table. The result is an even more elevated product: a classic silhouette reconstructed with the best specifics in fashionable-day expertise. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s tradition thrives on collaboration.”
Nike is asking 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel to date; the Windrunner is a jacket that has felt the touch of gold medals and damaged data alike. Since it was first manufactured and designed in the late 1970s, the Windrunner has stood the take a look at of time and has remained largely unchanged until now, with the assistance of Bologna-based Stone Island. Right here, we communicate to Serino about the inspiration behind what is, arguably, Nike’s most stone island cream jacket technologically advanced piece of athletics apparel created up to now.
What led to this collaboration
A profitable collaboration ought to assist each parties obtain something they could not have been in a position to on their own. We partnered with Stone Island for precisely this reason. We saw an opportunity to mix our sport model design with Stone Island’s craft, technical material development and dyeing experience. The result is a jacket that’s immediately recognisable as each Nike and Stone Island — it’s one that we imagine will resonate quite properly with followers of both model.
What does the traditional Windrunner jacket imply to Nike
The Nike Windrunner is arguably our most necessary apparel icon. After all, it was a part of our first apparel line greater than two a long time ago, so there’s an element of nostalgia there. But perhaps more vital is the fact that the silhouette seems to transcend sport and magnificence tendencies.
It’s been in the road off and on since its debut within the early 1980s and, in that point, it’s confirmed to be a worthy canvas for collaboration and material innovation. The most recent examples are the Stone Island and sacai interpretations, however the Windrunner has also employed a few of our leading materials innovations through the years, such as Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the last two summer time Olympic Games.
What do you admire about Stone Island
The collaboration has been fairly seamless, partly because we share plenty of product values with Stone Island. I believe the most important ones are our mutual obsession with functionality and delivering shopper advantages. We are each dedicated to creating apparel that performs at the best stage. In fact, it’s no secret that Stone Island is an industry leader on the subject of creating technical supplies and dyeing. The way in which it achieves such good colours by garment dyeing on its distinctive fabrics is quite outstanding. So we were eager to faucet into that expertise, as the corporate has 30-plus years of knowhow in this area.
Did you concentrate on creating a brand new silhouette as properly reworking the Windrunner
We are calling 2016 the ‘Year of the Windrunner’ to honour the wealthy heritage of our apparel icon. We’re also honouring monitor and discipline throughout what will be an important year for the sport, as the primary iteration of the Windrunner was created to maintain runners protected in wet climates. So presently, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, whereas every partnership has resulted in a unique interpretation of the jacket, both have served to advance its legacy.
Nike goals to really push the boundaries of technical sports activities apparel. How far do you see that going and what can we count on from Nike this yr
I can’t converse to something specifically that’s coming this year. However I can inform you that we will proceed to push the boundaries of what’s doable. We are going to concentrate on our most iconic sport fashion silhouettes and create newer and better versions for today’s demanding client.
NikeLab was created for us to add dimension to our model and we intend on repeatedly pursuing innovation by means of collaborations and debuting these merchandise in distinct environments.
In spite of everything, once we innovate, we don’t assume about limits. Nike’s culture thrives on collaboration — not only with exterior companions corresponding to Stone Island, but in addition amongst our personal community of more than 650 designers.
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