Stone Island: The Archive
How one can define luxurious is a subject continuously discussed by premium vogue homes, and their clients; it isn’t sufficient to simply hike up costs as a way to be thought of luxurious. In the case of Stone Island, the emphasis has all the time been on functionality.
“I suppose luxury is about feeling spoilt, wearing something special, beautiful, snug and practical – it’s a kind of fulfilment. That’s actual luxurious to me,” says Carlo Rivetti, creative director of Italian high-tech innovators Stone Island. “Research, experimentation and therapies on materials utilized to revolutionary and useful designs define Stone Island,” he adds. “We’ve achieved an unimaginable potential to master garment dyeing by the steady checks carried out in our color laboratory for over 30 years.”
In 2012, the Bologna-based mostly model celebrated three a long stone island hooded down royal blue jacket time in enterprise. The company was founded in the early 1980s by Massimo Osti, the man behind other technical staple manufacturers like CP Company and Boneville. Osti’s presence is still felt in the building. “Yes, the imprinting he defined remains to be very sturdy in the brand’s DNA. Strolling in the archive, I easily see this,” explains Rivetti.
PORT was given entry to the archives for this shoot, digging deep into the brand’s historical past to spotlight its relevance in the present day. “My notion is that males carrying Stone Island really feel like they’re a part of a club. The removable badge on the left arm makes items recognisable and iconic,” says Rivetti. “I additionally suppose that our followers understand the functionality and research in fabric and treatments. Stone Island Shirts Stone Island does the job; it protects; it retains you heat, nevertheless it also looks good!”
Stone Island is unquestionably ‘luxury’, but is it ‘fashion’ “Our approach is closer to industrial design than style, beginning from the way in which our garments are conceived as design gadgets, wherein functionality and research Research are fundamental. We do not belong to technical outerwear, or activewear, or fashion.